UX/UI Case Study

ACTIV8

Role

Product Designer

Tools

Figma, Maze, Notion, Google Docs

Research Methods

Affinity Mapping, Competitive and Comparative Analysis, Sketching, Wireframes, Prototyping, Usability Testing, Iteration

Duration

1-Week Sprint

Context

Fighting for a just social system is beneficial for everyone. Political activism improves one's psychological well-being, increases a sense of control over one's life, and allows people to feel hopeful for the future.

Challenge

Research proves that many people want to drive change, but don't know where to start. I will create a mobile app where people can easily access activism opportunities.

Approach

ACTIV8 is a personalized activism platform designed to connect individuals to meaningful change-making opportunities based on their skills, interests, and constraints. The app’s user-centered experience is built to break down barriers to participation and empower users (from first-time volunteers to seasoned activists) to make real impact, their way.

Empathize / Understand

Goal

Identify why people want to get involved in activism but often feel stuck at the starting line.

User Research

Interviews and surveys highlighted key frustrations:

“I want to help, but I don’t know how or where to start.”

“I only have a few hours a week, so most options seem out of reach.”

“Fundraising isn't the only way to contribute. I have skills that could help.”

Personas

How can different types of people benefit from this app?

Newcomer:

Little experience, lots of drive, prefers short, clear commitments.

Experienced Volunteer:

Seeks impactful challenges matched to their expertise.

Time-Constrained Professional:

Wants flexible, remote contributions.

Findings

The entry barrier is high due to a lack of accessible, actionable information and options tailored to various lifestyles.

Users want tangible, low-barrier ways to get involved instantly, beyond just donating money.

Define

Problem Statement

How might we make activism approachable, personalized, and barrier-free, so anyone can contribute in ways that truly fit their life and skills?

Success Criteria

Personalized onboarding that tailors opportunities to individual users.
Options for all levels of commitment and expertise.
Clear, quick paths from onboarding to real action.

Ideate

Solution Exploration

Multi-step onboarding capturing skills, causes, and personal constraints.
Smart matching system recommending best-fit opportunities.
Transparent organizational profiles: Info, fundraising progress, actions you can take (not just donations).
Success feedback: Thank-yous, progress tracking, achievement badges.

Prototype

Onboarding begins by empowering users to self-identify the unique skills they want to contribute, establishing immediate relevance and confidence.

Personal constraints are surfaced early, ensuring opportunity matches truly fit each user's real world time and flexibility needs.

The app connects emotional motivation to meaningful, tangible action by inviting users to choose causes that ignite their passion.

Curated, visually engaging organization listings make it simple for users to discover actionable missions that align with their profile.

Each organization profile offers clear, transparent insight into mission, fundraising progress, and personalized ways to help, building trust and agency.

The tailored action plan delivers ready to use images and impactful copy, enabling users to become advocates and create content with confidence and ease.

Next Steps

Added instant feedback after each contribution (“You just helped reach 75% of our goal!”)
Implement social features to foster a sense of community and shared impact.

Let's Connect

Let's create something epic together.