Day Flo

Your Personal Productivity Companion

Role

Solo Designer & Full Stack Product Developer (I managed the entire product lifecycle)

Live Product

www.thedayflo.com

Tools

Figma, Supabase, Google OAuth, Apple Sign-In, and deployment with custom domain

Design Responsibilities

User research and competitive analysis
Information architecture and user flow mapping
Wireframing and prototyping
Visual design and design system creation
Usability testing and iteration

Development Responsibilities

No-code development using Figma Make and BuildNatively
Backend architecture with Supabase Authentication
implementation (Google OAuth, Apple Sign-In, Magic Link)
Cross-platform deployment (web and mobile)
Domain configuration and DNS management

Duration

1-Week sprint from design to development, and have continued refining through ongoing iterations based on user feedback

Platforms

Web & Mobile (iOS)

Empathize / Understand

Understanding users’ needs, pain points, and aspirations was central to the process. Through competitive analysis and informal interviews, I identified three core user personas:

The Overwhelmed Freelancer

Needs clarity and better work-life balance due to juggling multiple clients and tasks.

The Aspiring Habit-Builder

Struggles with motivation and consistency, seeking encouragement and tangible improvement.

The Data-Driven Professional

Wants to optimize work by understanding personal productivity patterns but lacks actionable insights.

I leveraged both market research and direct feedback from prospective users to uncover frustrations with existing productivity tools: lack of motivation, generic designs, insufficient personalization, no behavioral analytics, and overwhelming feature sets. These findings formed the foundation for a user-centered design approach.

Define

Problem Statement:

Productivity apps are often task-centric, leaving users feeling robotic, unsupported, and unaware of their best work habits. While plenty of options exist, few embrace the psychology of productivity and personalization. Day Flo sought to address these gaps by asking:

How might we create a productivity companion that motivates users, reveals behavioral insights, and adapts to personal preferences in a privacy-first environment?

Key goals became clear: enable task management, encourage consistent progress, deliver motivational context, visualize analytics, and empower customization, while maintaining simplicity and respecting user privacy.

Ideate

I brainstormed and mapped user flows and solutions directly responding to user pain points.

These included:

Personalized Motivational Narratives: “Your Story Today” delivers context-aware feedback on daily progress.
Behavioral Analytics: The app charts peak productivity hours, weekly stats, and long-term trends, helping users schedule tasks intelligently.
Task Management with Prioritization: Users can create tasks, assign priorities, and group them by custom categories for clear organization.
Built-in Focus Tools: A Pomodoro Timer integrates directly with task tracking for actionable productivity.
Customizable Themes: Five vibrant color themes let users create workspaces that match their mood and environment.
Offline-first Architecture: Ensuring privacy and speed, with optional Google/Apple authentication for syncing and convenience.

Ideas were continually evaluated for feasibility (with my solo no-code development skillset) and user value, leading to a focused feature set.

Prototype

I developed mobile-first wireframes, refining layout and visual hierarchy based on insights from empathetic research and the defined problem.

Key prototyping milestones:

Card-based UI with clear navigation (bottom tabs: Tasks, Today, Stats, Tags).
Prominent stats/insights, placing motivation before daily to-dos.
Large, readable timer and interactive progress bars.
Theme selector modal with simple swatches and instant preview
All prototypes were built in Figma, including responsive layouts for web and mobile. A component library ensured consistency and scalability as the product grew.

Test

Testing has been iterative and hands-on.

I use Day Flo daily, journaling friction points.
User testing for improvements included streamlining task creation, decluttering data-heavy screens, and making motivational elements more accessible.
Today, Day Flo is a publicly launched, live app that continues to gather real-world usage data for ongoing refinement.

Organize your to-dos by priority and category for a clear, focused workflow.

Get motivated with insights, challenges, and your personalized daily progress story.

Discover patterns in your productivity with visualizations and actionable behavioral insights.

Conclusion

The DayFlo project exemplifies design thinking: deep user empathy, bold ideation, rapid prototyping, and relentless testing. As a solo designer and developer, I transformed insights into a live product that tackles motivation, analytics, and user empowerment in the productivity space. Day Flo stands as proof of my end-to-end product design skills.. from research and strategy to visual design, development, and launch.

Let's Connect

Let's create something epic together.